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Student Poster

(5-104) Emotional and Persuasive Appeals in U.S. Pharmaceutical TV Advertising – A Thematic Analysis Across Therapeutic Areas

Monday, December 8, 2025
4:15 PM - 5:15 PM  
Location: Bayside A, Level 1
Pharmacy School: Rutgers, the State University of New Jersey Ernest Mario School of Pharmacy
Pharmacy School Location: New Jersey
Co-Author(s): Kaitlyn Liu, Rahil Dixit, Peter Gordinier